In January 2017, Alice hosted an event at the legendary rock&roll club the “Bitter End” where she launched her brand “The Popular Kid.” During the live show, Alice performed her own original pieces from her EP “Walls and Roads”.

The whole premise of her music is to be to true and authentic to who she is and what she’s feeling. The show, which included carefully selected covers by other artists, had a goal of bringing a playful light into everyone’s spirits. Her brand of the “Popular Kid” is about redefining who we are and what makes us awesome. Everyone enjoyed themselves, leaving with a huge smile.

Alice’s music is a huge part of her identity and she has every intention of incorporating music into future events.